Telephone Tracking allows you to monitor calls from your site and know exactly what advertising activity brought them there; whether it was from another site, Google or your paid search effort.
So no more will you need to guess how your caller has discovered you.
Call tracking is an essential tool for any business that spends money on advertising across multiple stations. Clients with AdWords have an intrinsic need to monitor the calls that are relevant to their key words, in order to understand which keywords provide call conversions. keyword call tracking Without visibility of call conversions, it is not really feasible to work out if your investment from the key words in your portfolio is providing value or not. Is just tracking AdWords call conversions ?
Most clients are searching to monitor not only PPC, but additionally SEO, Screen, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation call tracking system like Call Conversions Tracking comes from, as it allows you to see your ROI for each of these vital channels not only Google PPC. This is essential actionable data letting you optimise the effectiveness of each of your marketing and advertising channels, crucial to the success of any business enterprise.